Huella Online Essay

unveilingHuella Online Travel was an Internet travel admission Founded in 1999 in Kuala Lumpua, Malaysia targeting Greater chinaware and Asian Pacific. It expanded into 10 different markets across Asia, including Hong Kong. Huella online travel sells travel link up products and services to customers, on behalf of suppliers, such as airlines, car rentals and hotels. Problem StatementHong Kong consumers turn in number one interest in get airline tickets online although internet penetration is quite high. investigate ObjectivesHuellas Hong Kong site was launched in 2000. Revenue growth in Hong Kong had been less(prenominal) than expected. Huella market share in Hong Kong to be only 4% compared 9% in Singapore. In this regard, we seek to To get a depth insight into Hong Kong online travel market To find rationale behind low us progress of online booking of airline tickets in Hong Kong especially people belonging to the age mathematical group of 18-35 Perception of Huella bran d and its Hong Kong websiteResearch DesignThe research go away be conducted with the help of survey through the feedback of apparent movementnaires from a sample of 300 people (including both male and female) belonging to the age group of 18 to 35 and go away be conducted online. The sample will focus students, vocation executives and leisure travellers. The respondents used to fill the questionnaire will be based on random Sampling. DATA ANALYSISThe answers of the questions in the questionnaires will be analyzed on the foothold of scale which may vary from question to question and is constructed at the time of education of the questionnaires. The results will be shown in ground of percentages and the graphical representation of peoples preferences in terms of percentages and ratios. BUDGETThe boilers suit cost may range from $ 2,000 to $ 3,000 approximately. registerThe Research may take triplet months, according to the schedule as fare One month for the questionnaires t o be make full by respondents. One Month for the data Analysis.One Moth for the preparation of Report.